Colour Grade – Sound n Image

The editor sometimes cans make movies more enjoyable by using Color Grade; Twitter @cinemapalettes collected Color Palettes more than 200 that using in memorabilia from famous films such as Shining, Revenant, Spirited Away, Mad Max, etc. So you can get more ideas that difference color grade can make difference feeling.

I filmed Lenny story, and the footage was brightness. I was shooting with a Sony EX3 Camera in white balance setting by using a piece of white paper, and it tends to be a bit overexposure outdoors. After I was editing all footage on Premiere, I adjusted the brightness levels before working on the color by select the clip in the sequence, and in the effects panel type fast, which shows up the Fast Color Corrector. Then Double-click on the effect to apply it to the selected clip. After that Double-click on the clip which I need to adjust to download it in into the Source Window, and click on the “Effects” Panel to reveal the fast color effect. Select the Eyedropper and click on an area that should be white.

So now on my Lenny will get white balance correctly. Then I adjustment color grading which is make three difference color version by using The “Three-Way Color Corrector” giving an eyedropper for Black, Midtones, & Whites and you can play around there has a lot of setting that can make your footage get a better look.

I hope this Practical look at Color Grading was helpful and gives you ideas on how to improve your footage. Below is a screenshots of each clip to show what I had done.

FORBIDDEN LIES – Sound n Image

At the beginning of the video, you can hear a background music mixed with some sounds effect such as birdcalls, the sounds from the lady throw away her scarf, the scarf landing on the ground and her footsteps while walking in the dessert… I believe all these sounds were not collected from production stage. It might come from environment music websites. Download and insert it into software like Adobe Premiere and editing the videos. It might need to be cut to a proper length to match the clips. I think the sound from the car might be the only real sounds recorded while shooting in the first 30 seconds.

The following is an interview. Most of audio are recorded during the interview, just like what we did on the intensive, setting up the camera and audio recording facilities, then shooting the whole process, interview. But what is different is that most interview audio are not used with the interview images, instead of combining with the her working images. There are some advantages of combining the interview audio with abstract pictures or relevance pictures.

Overall, I believe that the Forbidden Lines uses a broad range of sounds which is a mixture of live and studio recorded audio. It were so much attraction to this documentary just a perfect cut and overlaid used, making this documentary light and entertaining without reducing the weight of its content.

 

Reflection on the course – Sound n Image

I am the one who still not sure about my future career or what role what I want to be after this course, I have set my clear ideal career path and the position I should start to achieve my career goal of this course – Graphic Design Manager

I know what I have been a lack of to be a Graphic Design Manager – concept building skills and tool application to make the idea come to real media and marketing work. Therefore, after I entered Sound and Image course, I got more knowledge on how I should use editing tools in Premiere or the processing of how to make a piece of media work expressing the messages in the impressive and suitable way.

I believe that all skills that I can get from this course would help me to be not only a concept builder but also a good media professionals who know exactly what to do to deliver message to the right audience. In my point of view, delivering a message through a piece of media work is not too difficult to do; but how to deliver it to the right people and make sure they remember it is more important. And I this course help me to strengthen my skills to succeed doing it in my career path.

Creative Commons

It is important for all film makers to understand the creative commons licensing.

I decided to go with a creative commons agreement that allowed people to freely share the content in my blogs.

There will be a time when I post stuff that I do not wish for anyone to put their name on or make money from and for those particular posts I will apply a different copyright. I think it is important to have and allow the ability to share freely while being a student and interacting with other students or professionals. Once these skills can be used to make a living I greatly respect everyones right to do so without anyone else taking advantage of the availability of their work.

For now I am happy to experiment and allow others to do what they will with content I post in my blogs.

an App

How would I go about making an app?

In this blog post I will be discussing what I found when researching App development.

People talk about Apps like they’re a new thing, like they are an innovation that has changed the media landscape and are a must have if you want to compete in today’s media environment. While most of that statement is true there is one part that is the result of misunderstanding. Apps are not a new thing, what is new about Apps is the platforms and the way in which they connect to the internet. You can develop a specific App that enables people to solve a problem or you could make a video game people play on their smart phone. There are many reasons apps can be developed. Most brands whom want to reach a broad audience have taken Apps on board as a way for people to interact with their brand, receive their message and buy their products.

Much like designing a website you would have to take into consideration the aesthetic look, the usability and especially the platform you are developing the App on. Before designing an App you need to think about the people who will be using it and the relationship they have with the platform you are making it for. Apps can be games, book readers, Art, novelty jokes, tram timetabling systems and the list goes on. The point is you could develop any communication idea as a software application. However, who you are making it for should help you decide what it does and how it can help them solve a problem or enrich their lives in some way.

Once you have a good idea that has considered all of these things, how will you then go and make the App? First you would get the Software Development Kit or SDK for the specific platform you wanted to make the app for. Using the specifications in the kit as a guide you would write code, designing the function and interactivity of the app. Then you would design art assets for the user interface. SDKs have ways which can make this process easier such as plug-ins or built in effects and they ensure you stay within the requirements of the platform. If you are good enough at coding you could learn Xcode and write apps from scratch but you still need to understand SDKs in order to write for the specific platform you wish to put your App on.

Apps really are just a way for the user to interact with an idea.

One more thing to keep in mind is, that platforms have their requirements and your App may not be accepted on the platform you make it for even if you have done it within the specifications, for example if you submit your App to the Apple App store you have to wait for them to assess it and approve it before they make it available in their store. In other words the ideas in your App have to conform to the ethics of the App store you choose. While these ethics do force censorship on developers, there is still quite a lot you can do.

The main thing I take from this is that learning how to write code or at least work with code has become more important in todays media industry, and it is worth learning if you have space for it in your skill set.

The location : Old Melbourne Gaol

It’s 128 years since he was hanged at Melbourne Gaol, but the descendant of an Irishman extradited to Australia for stealing pigs in Tipperary is still causing controversy today. Ned Kelly is one of the most infamous characters in global folklore, and he is being remembered today.

It turns out Melbourne is full of old architecture and just behind RMIT is the Old Melbourne Gaol that has been preserved as a tourist attraction. We thought about shooting inside however, the building runs tours and when negotiating with the person in charge we found out they wanted money to let us shoot there. If we could get the shot we wanted without it costing us any money then that is what we were going to do. The person in charge said if we wanted we could shoot stuff outside the goal for free so the next day we went to shoot some tests around the location.

There are many locations in Melbourne I have since used to communicate ideas every day I am thankful that I am living in such a wonderful, colorful and diverse city. 

Digital story : 2016

Digital Story – Facebook’s penetration in Southeast Asia. from EmotionsART on Vimeo.

CONCEPT – MEDIA TOOL AND FORMAT.

This infographic documentary video will demonstrate a detailed illustration of Facebook’s penetration and rapid expansion across the Southeast Asia (SEA) region. Reliable data and representative interviews will present in-motion infographic descriptively, outlining Facebook’s rapid growth over the last ten years, which includes a critical exploration of the platforms pros, cons and data focusing on its early pace and far-reaching adoption. The investigation seeks to question why Facebook has become the favored social media platform for SEA users and opens opportunities for digital marketers in this potential market. It will be hosted on Youtube, Vimeo and shared on LinkedIn, Facebook and Twitter with hashtag #facebookpenetrationinSEA.

MEDIA TOOLS

The content presented in this infographic contains marketing statistics subject matter. The project will be a highly professional product containing industry-standard production values sound, image and post-production qualities.

In fact, there are many available options how to best present this material to an appropriate audience. Before that, this documentary is the result of collecting data, analyzing target audience and building infographic images progress.  

In collecting data step, there are two sources to get the data for this project- internet and relationships. Reliable websites for social media data, such as Mashable, Tiger mine and Adweek’s are looked for. The most important thing to remember when getting data and information from the online world is the copyright and source citing. More than that, through relationship, there are some experts or organizations that can provide with trustable publishing data. They can help to analyze the data in different angles and give out their opinions.

In building infographic progress, there is a need of a huge amount of selective transparent icons and logos which can be found online. However, as the free icons and logos online are limited to a small variety of color and shape, it would be better drawn in Adobe Illustrator. This step may take more time than finding them online. However, the outcomes are more natural and beautiful than using available ones, and when they come to Adobe After effect for movement addition, the images will look smoother with higher resolution.

The most difficult step of editing progress is matching the voice-over timeline with the suitable infographic illustration. Every single line has to be spoken at the same time with the appropriate images. To do that, voice-over narration should be recorded first underestimated the time, not too fast and not too slow, and then the graphic demonstration will be edited following it.

To increase the reliability of the data and information indicated in the video, interviews from local users will be added. There will be five representative interviewees from 5 different countries in Southeast Asia area joining in the project. However, as their English may not be good enough to pronounce well, and traditional interview style of the documentary will find it difficult to match with the colorful infographic theme, all the interviewee’s opinions and sayings will appear in the Facebook status templates. This method of information demonstration also connects well with the content about Facebook. Moreover, there will also be expert interviews and forecast on the position of  Facebook in SEA, appearing under infographic theme as quotes in white and blue theme.

The video is ended with a neutral question on how the viewers think about this issue. As this is an either right or wrong situation which based on personal thinking and predictions. The video is aimed to deliver messages of opportunities for enterprises and business by using social media, as well as market research, not to suppose whether Facebook’s penetration has a good or bad effect on society.This question also motivates viewers to engage in the project by sharing their thought or at least make users think about it after watching.

TARGET AUDIENCE

The target audience is to reach global marketing professionals and individuals seeking out marketing information, with the intent to promote goods or services in the SEA region. The target audience broadly encompasses corporate, government & NGOs organizations providing goods and services. And or Individuals interested in attaining marketing information to develop small businesses, or study areas such as media, advertising, marketing and communications.

YouTube will be used as the main platform to host the video. This allows for selecting controls to reach the target audience, via hashtags. A three sentence outline will be included in the video description section, containing the roles and contact details of the project’s participants. The YouTube rewatch function will be set to ensure users have not navigated away to other content after viewing.   

• YouTube
• Vimeo
• LinkedIn Marketing group: eMarketing Association Network, 686,744 members  
• LinkedIn blog post
• Facebook
• Facebook Marketing page: Social Media Today 413,372 Total Page Likes
• Twitter with hashtags #facebookpenetrationinSEA #Facebookadvertising #digitalmarketing
• Twitter influencers such as:

• Kurt Lohmann 21.7k followers ‘Helping businesses grow through Social Selling & Social Media Marketing’ @kurtlohmann #socialselling #smm
• Chuck Aikens 40.9k followers ‘CEO @V9SEO 16 Year Search Marketing Vet’
• CEO @V9SEO 16 Year Search Marketing Vet @chuckaikens

A single blog post  featuring the embedded video, posted to each individual’s LinkedIn account. This blog post will be short (between three to five paragraphs) placing the video in context and also detailing the roles and contact details of the project’s participants.

Content plan

Specific planning includes:

• Initial posting on LinkedIn & Facebook groups (one post only) 3 pm Wednesday.
• All social media postings will contain expected timing, across time zones, SEA & Australia, occurring at peak viewing times & a Gantt chart will be created for tracking.
• Duration of the social media campaign will run for at least 14 days.

 

 

 

Great Job guy!!

All of those pieces of media work I have seen in the last tutorials was fantastic in limited time; this is what I have said to our classmates on their digital story rough-cuts. Even though they were some may need more editing to be the complete successful projects.
However, as the production crews are students and the timeline for this were limited, I can not deny that they apparently put their efforts and worked seriously even the demand of this project was not too complicated and enormous. Here are some of my personal thoughts on the strengths and the weaknesses of these projects.

WHY CHOOSE MELBOURNE
This is reminded me about why I chose Melbourne for further study. The content is straight but inspiring, the flow is still smooth and easy to follow. More than that, They also have great audio recordings which I think were directly recorded from the interviews. I believe it would become a great project running on students’ websites or forums when they finish their final version.

RADIO TALK SHOW
While Adam’s team has had a great experiment with audio only. They might have to prepare twice than other groups to get the best script coming to sounds. The voice over was so amazing as the speakers knew where they should raise their voice, where to low it and also their precise way of talking. Moreover, their humorous and creative content led audiences following the long conversation without feeling annoying or boring. After listening to it, we asked Adam to help us with our project with his beautifully confident voice.

In fact, I was lucky to view my classmates’ project rough cuts because I have learned great ideas and methods from them. There are more great works from other groups that I did not have a chance to view entirely. I hope to have opportunities to see more wonderful ideas and brilliant strategies in the next course.

 

Basic Audio Editing : Audacity

This lecture addresses some basic techniques to help you when editing digital audio. It assumes little or no previous knowledge and experience of audio editing and offers advice on how and when to use common tools within the editing environment.

 

Audacity is used for all sorts of audio tasks. There may be more specialized applications in each category, but Audacity does a great job. If you have anything to do with audio, this program deserves to be in your toolbox.

And Audacity is not only free of cost, but it is also open-source software. Among other things, this means it will always be free of cost. It also means that if the current development team lose interest in the project, others are able to take it up. Audacity will be there for you in the future. Your investment in learning the program will not go to waste. However, it has some limitations when you compare its features with more specialized software, for example, it can’t play or record MIDI, can not support WMA, AAC, or most other proprietary or restricted file formats, less plug-ins and effects than a specialized DAW, limited multi-track editing and mixing features compared to a specialized DAW. In particular, Audacity cannot apply effects in real-time.

 

Photoshop VS Illustrator

Designers, Graphic Design, Web Design, each with expertise in a program that might not be the same, but the finally of every designer is Performance an excellent work; it is inevitable that the program Illustrator and Photoshop. Today before continuing reading, I want to show you an example of what differences between Illustrator and Photoshop.

▲ pictures from Illustrator vs Photoshop  or DIGITAL DRAWING TECHNIQUES ▲

Now, you might get an idea of what difference between those two programs. There is a fact that we could use Photoshop to modify already created images or graphics, like photos to create the same illustration and Raster or bitmap graphics are set up in Photoshop. However, everything in Photoshop is a pixel sometimes not useful when putting on After Effect because it might be blur and messy when using zoom effect in the program while Illustrator is not. On my digital story project that I had been done a rough cut before I think Illustrator is currently the best solution for infographic videos.